Michael Moffa

Being in (increasingly) close, physical, monopolized proximity to anything or anyone very attractive and “of interest” creates a susceptibility to a powerful and seductive psychological illusion.

It is the illusion that, given the opportunity, choosing or being chosen will entail no comparable or greater opportunity cost or any opportunity cost whatsoever.

https://www.recruiter.com/i/the-zero-opportunity-cost-illusion-how-to-avoid-and-use-it/